ROLE: Creator + Creative Director
DESCRIPTION: I founded Test Kitchen, an internal lab at HuffPost dedicated to experiments in storytelling. I did the creative direction for both the Test Kitchen brand and every story we produced. This brand reel gives a sense of Test Kitchen's work and aesthetic.
Test Kitchen experimented in mediums including AR, VR, 360 degree video, interactives and motion. Each story was built mobile first to ensure a mobile-friendly design.
Test Kitchen was nominated for an interactive emmy, nominated for a Webby and won a shorty award. We also won many accolades for multimedia journalism.
My Test Kitchen team was made up of the following creatives:
LEAD UX DESIGNER: Jonathan Shin
LEAD MOTION GRAPHICS: Isabella Carapella
LEAD ILLUSTRATOR: Ji Sub Jeong
LEAD VIDEO: Savannah O'Leary
LEAD AUDIO: Nicholas Offenberg
With additional creative by Dennie Bright, Adam Glucksman, Lexie Redd and Lauren Bell