Role: Creative Direction
Description: HuffPost partnered with Apple for their launch of iMessage sticker packs. We were given free reign on subject and design which meant that the primary challenge was balancing brand with usability.
I recruited a team of 12-16 year olds to try and better understand how this audience would interact with the product. We coupled the messaging lingo of the teens and tweens with HuffPost's politics and bright, bold graphics.
You can download these stickers in the app store and try them out yourself.
Art Direction: Alison Zack
Illustration: Ji Sub Jeong